What To Listen For When Hiring Voice Talent

A quality voice over artist can add a lot to an audio project, whether you are referring to a corporate DVD, radio spot, audio-book, or any other genre of project in which you want people to listen to a message. But how can you know when you are listening to a good vocal talent? There are several things you should consider, of course, if you have the money and the time and the knowledge to consider them. However, since time is often limited and you may not have the resources to do a national search and take all the time you need to make a decision, keeping a few basic things in mind can help you make the best decision for your project.
Remember your audience. When it comes to hiring a voice-over artist, you have to consider more than which voice you find most attractive. You have to consider what your audience will respond to and what they will find believable. If you are convinced you can sell more radiator-fluid by letting your customers hear a happy female voice, then that is the person you should choose. Perhaps all the other radiator fluid merchants are using men who sound like mechanics and you think this will help your store stand out. However, if you think they are more likely to listen to a guy who sounds like a mechanic, then use that one.
Make sure anyone you hire has your best interest at heart. This isn t as corny as it sounds. As wonderful at what they do as some of them may be, they are probably doing it for money. They aren t voicing your project because they think you re going to save the world from fluidless radiators and they think that is a good cause: They are voicing your project to get paid. However, they should be concerned about what type of product they are selling you. Therefore, they should be able to listen to you and make sure they understand what you want before they go through with it. If you are interviewing an actor and he or she doesn t seem to hear what you re trying to say, then no matter how good a fit for your product the voice is, they won t give your needs much consideration.
They should understand the art of timing. Many voice-over artists get by on a pleasant-sounding voice. For some projects, this may be enough. But if your project needs dramatic pauses, inflection and emotion, then take care that the professional you re considering has that sort of training. The way you pull that off, of course, is two-fold. To start with, you have to conduct interviews. Take them through situations that are similar to the ones you are going to need. The 2nd part of that, of course, is for you to know your own project well enough to understand what you need from them. Don t expect that he or she will magically know what you need. After all, every project is different.
Your project deserves the best treatment that you can possibly give it. If you have set aside the money to hire a professional voice artist, then make sure you set aside the time to make sure you re getting the right one for the project. After all, vocal talent is not created equal. Some are better, and some are better for your project. Make Your Product Or Service Sound Great With A Voice Over By Terry Daniel! Listen To An Online Demo At: http://AmazingVoiceTalent.com



Bookmark it: