Focus At Your Small Business Ideas

Do you have dreams of your own business? They have few reflections on ideas, but you hesitate, you & 39; are not sure whether it will work? What if what you& 39;re trying to achieve using your thoughts in the proper fashion?
Here are a few words of the consultation can help you control your brain and mind, so you have success with your ideas.
The small businesses, more importantly, what you have to realize, c & 39; is that you & 39;ve built your life of the current situation. Are you fighting d & 39; a life or have a successful relationship? The cold hard reality is that either conscious or not, create your lack of success.
There n & 39; is not something, as a victim of circumstances. Once you & 39; the image of & 39; a powerful effect on your thoughts and emotions. They are the masters of your circumstances and, whatever you want in your life. Your small shop & 39; ideas are successful.
The law of gravitation & 39; is as follows:-You earn what you focus on. Or, which focuses on you develop. Thus, literally, if you do not have the lifestyle, & 39; money or family situation, that you want, c & 39; is because & 39; emphasis on the wrong things.
According to quantum physics, which is causing changes in the power field automatically change your physical environment.
Don & 39; t focus on the problem! You must be on the solution and the result you want. The sad reality is that a majority of all human beings, their fears, rather than what & 39; they want accomplish.
A good example: if you go down the street and see how a nest of hen. If your priorities are focused on the nest of chicken, with the intention & 39; miss what& 39;s happening? You will, as you sure as eggs are eggs.
This is valid in all spheres of life. If you are in your fears, ensures that you reality.
Are about their fear, & 39; money for education & 39; to achieve your goals? Do you think you maybe throw the money & 39; you maybe never? Do you live in constant fear?
As Sir Winston Churchill wisely said: & quot; The only thing we fear, c & 39; is fear. & quot; Keep these words, if you have your small business ideas.
Keep l & 39; emphasis on the realization that you the right tools and training in order to be successful & 39;. They will not try your own home, without a good set of tools & 39; and a little construction work of knowledge. Focus on what & 39; it takes to succeed ideas.
The your small business key to success: the more you what you want, the higher your goals, such as depression, after a & 39; & 39; another.



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Aquatic Bath Tubs:- More Than Just a Dip

Baden is an important element d & 39, a dignified life. While thousands & 39; years different cultures and societies have & 39; ll & 39; attention and importance of experience.
Nothing comparison, however & 39; experience with soaking water in a bath after a long day. It is a perfect combination of luxury and quality, recreational facilities and bathroom d & 39; clean water is a immersion.
What bath water plants?
The aquatic plants provides a bathtub relaxing and reassuring, d & 39; experience that each meeting, full bath. C & 39; is, as you have your own spa in the comfort of your home. It & 39, especially hydrotherapy.
What-hydro therapy?
Hydrotherapy is a method for treating a disease through the use of & 39 l & 39; water. It will come from the ancient Greek doctors.
This method is commonly known now as the spa therapy. They are very popular now.
Hydrotherapy or cure can be used to perform a variety of problems. L & 39; hot water spasm can relax, very helpful to sprains, bruises muscle pain, fatigue and backache.
Sitting l & 39 in warm water for itself, or a seat of the bathtub, is effective in the treatment Blown hemorrhoids.
Physiotherapy is another area claimed & 39; litres of water. The dynamics of & 39; water allows an industry in difficulty or muscle tension will be moved or exercised, since there is less gravity & 39, when they plunge into a bath of water.
What is a vertebrate Bad?
Whirlpool is a special function in most bathtubs d & 39; effective hydrotherapy. C & 39, is & 39; litres of water in the spinning a circular movement d & 39, a central area. The heat is used in combination with Whirlpool, a stimulating effect of the treatment or a massage waters in bath.
Additional characteristics Consider
In to decide on a bathtub aquatic organisms, there are hundreds of selection of choice, with over 1500 traders in the world. There are bonus drawings, with many characteristics of luxury. There are those who form the economic basis of the needs d & 39; spa treatment.
1. Two people a bath tub big out, will no doubt comfort. Wide dissemination of Baden adjustments.
2 unusable. Online Help To see a bathtub, the aquatic animals, the seats, armrests and lumbar support. These functions should benefit d & 39, a long soak.
3. L & 39; Cervical Neck pillows Jet d & 39; pillows and shiatsu back Jet system are just some of the most sought after features. Hydrotherapy jets to be installed to the ultimate responsibility for massage experience.
4. Thermal color lighting lighting more & 39; aesthetics. It & 39; nd & 39; desirable to put a premium on the water experience.
5 hospital. Chute d & 39; water continuously, creating a peaceful atmosphere like a & 39; based on a relaxing bath. The sound of Baden by & 39, last experience.
6 calm. Remote Control Since this bathroom is on relaxation, some manufacturers have d & 39; Rafting already in place for the remote control. The characteristics of the water bath and can be disabled without the relaxed stature.
The selection offers a wide range of styles and sizes. The characteristics are d & 39, so easy to use. Anyone can " a focus on a specific area of the discomfort.
With these characteristics to monitor a water bath organisms is really a must. C & 39; as a source & 39; hot water in the framework of the budget. Anyone can be a immersion in & 39; s important when the day.
Just do not miss on the aquatic environment bath experience. What & 39; that in May, c & 39; recognize is that the budget and the desire to make sure that too. Get a quality, with the real target hydrotherapy & 39; receive more than a simple dipping & 39;. Claire Bowes is a success, Webmaster and publisher of bathing and swimming. Claire provides additional information on its website on aquatic organisms baths, you at home.



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Sales Prospects Avoiding You?

This issue s topic on sales prospects comes in response to a question I received from a reader.
Question:
Five weeks ago, I had a good conversation on the phone with an important prospect in my territory. They have a need for our product and the prospect seems to acknowledge this as well. Every time I have talked to him, he has been very interested and seemingly aware of the problem in his company that our product can help solve. I sell print management and print tracking software and the prospect acknowledged that the cost of printing is an issue for his organization.
Last time we talked, he indicated he needed to gather some information regarding his current operating cost (which we most likely would be able to cut) before coming in for a demo. But when I called back at the time we had agreed upon, I kept getting voicemail. I have not been able to get him on the phone and he doesn t respond to the voicemails I left either. What do you recommend I do?"
When Sales Prospects Won t Take Your Calls


When sales prospects stop taking your calls, it s never a good sign. It means one of three things:

Your prospect cannot get any budget money.
Your prospect is too busy with higher priority projects.
They are working on this project with a competitor.


You said that this is a very important sales prospect for you. I assume that your print management and print tracking software are high ticket items for which there are a limited number of companies in your territory who can afford them. If this is true, then you should pursue it further. If on the other hand you have many sales prospects in your territory, then you should probably move on.


If you choose to pursue, you need to get to someone who can make something happen. I recommend that you get your management to go over your contact s head to the executive who would be most impacted by this decision.


Salespeople often get nervous about going over someone s head. We think of this as a high-risk maneuver. The risk of going over someone s head at this point is actually lower than continuing what you are doing. Right now, the prospect is not treating you as a partner - he is treating you as a salesperson that he can dump on.


By going over his head, you can speed up getting to either a yes or no. Continuing to leave voicemails is only going to drag out what will then probably be a no.


Call your contact first and let him know that a call will be coming in. Leave a voicemail and say something like this: "The President of my company wants to speak to all of our best new prospective customers. He ll be calling your VP on Wednesday. I thought that you would like to know before he calls. Please call me."


This move alone may get you a call-back from your contact. If so, tell him that your President wants to speak to their VP because he knows that you can save their company money. Tell your contact that your President will be calling, unless you two can come up with a reason why he shouldn t at this time.


This call and your President s subsequent call should shake things up and either get the deal moving forward or off your forecast altogether.


Look at this way. If your sales prospects cannot get any budget money or are too busy with higher priority projects, then going to an executive gives your management the opportunity to make your case. If they are working with a competitor, then your management can position why the prospect should look at you also. If neither you nor your management can get through or get callbacks, then it s a pretty clear sign that they aren t going to do business with you.


1999-2004 Shamus Brown, All Rights Reserved.

Shamus Brown is a Professional Sales Coach and former high-tech sales pro who began his career selling for IBM. Shamus has written more than 50 articles on selling and is the creator of the popular Persuasive Selling Skills CD Audio Program. You can read more of Shamus Brown s sales tips at http://Sales-Tips.industrialEGO.com/ and you can learn more about his persuasive sales skills training at http://www.Persuasive-Sales-Skills.com/



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Six Honest Business Friends - They Guide Me In All I Do

SIX "HONEST BUSINESS FRIENDS" - THEY GUIDE ME IN ALL I DO

I keep six honest serving-men


(They taught me all I knew);


Their names are What and Why and When


And How and Where and Who.
(RudyardKipling, from "The Elephant s Child" in Just So Stories).

A few days ago I posted a very simple question on an Internet Marketing Forum. I knew I would kick myself when I heard the answer.

And I did.

DNO - Do Not Open . Obvious really.

What I hadn t expected was to be flamed for being stupid by an, allegedly, 12 year old MENSA member. While I am old enough and thick skinned enough to cope with his response it did cause me to reflect on the nature of learning and Kipling s words. Words that still provide the basis of my business philosophy today. i.e. If you don t know, ask.

So I got to thinking. Is there a modern business equivalent to Kipling s six honest serving-men?

To be fair, Kipling is a bit of a hard act to follow. But thats not going to stop me

KIPLING UPDATED: THE SIX MOST POWERFUL BUSINESS ACRONYMS OF ALL TIME

Here we go - 6 acronyms that have the capactity to transform any business.

SWOT

Strengths, Weaknesses, Opportunities and Threats - the most famous business acronym of all time. SWOT provides a great framework for brainstorming sessions. Done honestly and openly your SWOT analysis holds a mirror up to your business that highlights just what you do well and can exploit, and what you dont do well and which your competitors can exploit.

To get started take each term in turn and answer the following questions:

Strengths:

- What are your businesses core strengths?

- What are you really good at?

- What makes you stand out from your competitors?

- What proprietary tools, technology or process do you

have?

- What do our competitors see as our strengths?

- What do our customers see as our strengths?

Weaknesses:

- What dont you do well?

- What do you want to improve?

- Where do you lose out to your competitors?

- What dont your customers like about you?

Opportunities:

- What changes are taking place in your business

environment Social, Technological, Economic,

Political, Legal, Environmental (STEPLE - another

acronym snuck in there)?

- What do customers want that you could deliver?

- What are your competitors weaknesses?

- How else could you exploit your strengths?

Threats:

- What is your competition doing?

- Do you have bad debt or cash-flow problems?

- Could any of your weaknesses seriously threaten your business?

- Could any of those STEPLE factors threaten your

business?

Use these questions to get started. Remember, you are meant to be brainstorming - anything goes.

Your SWOT is the starting point. Your real challenge is to use your SWOT to develop a strategy and plans that you can pursue to turn your weaknesses into strengths, your threats into opportunities, and to maximise on the opportunities that are presented.

SMART

If there is one key to turning busy, ineffectual organisations into models of streamlined efficiency then this is it. Probably as well known as SWOT, SMART turns goals, objectives and tasks into concrete deliverables.

More accurately SMART ought to be SMARRRT. There are at least three equally valid definitions for the R.

OK, the 10 second introduction to working smarter:

SPECIFIC: Be completely clear on the outcome expected of the goal, objective or task MEASURABLE: Phrase the statement of what is to be achieved so that the achievement of that outcome can be clearly measured. ACHIEVABLE: The idea is to clarify and motivate. There is nothing more demoralising than carefully constructed, but utterly impossible, goals. REALISTIC: Given your current situation: is your goal realistic? RELEVANT: Is this specific task, or goal relevant to the overall aims of the company or plan? RESOURCED: Are the relevant time, people, facilities and equipment available to deliver the desired outcome? TIME BOUND: Make sure there is a claim time limit on the completion of the activity.

Properly applied, SMART transforms your business.

WIIFM

"Whats In It For Me?" WIIFM should be at the top of your thoughts whenever you think about your prospects or customers. But is has nothing to do with you at all.

To get to the me you must put yourself in your ideal customers position. Think like that customer. Try to walk a mile (or several) in their shoes.

Ask yourself :

- What problems plague their lives?

- What are they afraid of?

- What are they angry about?

- Who are they angry with?

Stay in your customers shoes.

Imagine someone is trying to sell you your own product or service. Ask yourself (repeatedly) - Whats In It For Me? How does it solve my problems? How does it make my life better? These are the benefits your product or service must deliver to your customer.

You should apply this simple principle to every piece of sales and marketing material you use. Does it call out to what your customers really want? Is it written in terms of your customers viewpoint? Does it promote the benefits?

In short does it tell me - your customer - Whats In It For Me?

AIDA

No, not the Opera. Attention, Interest, Desire, Action.

AIDA has been in use in advertising for over 100 years. It is just as valid today for use on the web as it is for crafting sales letters, brochures, radio broadcasts, your elevator pitch....

In fact, just about any marketing pitch.

ATTENTION: If you are to sell anything you have first got to get peoples attention. The normal way of doing this is to use a benefit Driven Headline. Some famous, proven headlines include:

How to Win Friends and Influence People
101 Ways to Quit Smoking Now


Are You Too Busy To Make Any Money?

Eye movement studies show that 95% of the time people don t read advertisements. Even worse for marketers, of the 5% of readers who might read your advertisement - 95% never read beyond the headline.

You do use headlines in all your advertisements and marketing materials don t you?

INTEREST: You ve got your readers attention. Now you must make them interested.

This is where all that work thinking like a customer comes into play.

Dont mess around. In the first sentence fire your biggest gun. Hit your readers with the biggest benefit that your product or service brings to them. Explain how you deliver that benefit and then hit them again with the next biggest gun you have. And keep on doing it.

Got more benefits? Good, keep them coming. Marketing copy cannot be too long only too boring. Keep it interesting, keep firing your benefits and your message will get read.

DESIRE: You ve aroused interest. Now create desire. Make it impossible for your prospects not to buy.

Make them an irresistible offer. Add some urgency:

- Call now - offer applies to the first 100 customers. -
- We can only keep this price until the end of the month.

Add a no quibbles, iron cast guarantee.

Add free bonuses (Free is the second most powerful word in the English language).

Use your imagination. Give people a great reason to want to buy now.

ACTION: You ve done the hard work. Your customer is ready to buy. So make it really easy for them. Tell them exactly what they need to do right now to make an order:

- Call 01636 605 707 now, ask to speak to Keith and quote ad001.

- Click this button to place your order now.

- Register for our newsletter by filling in this box now.

Keep it simple. Make it clear and quick to do. The easier it is to do business with you the more sales you will make.

SWAT

SWAT is not actually an acronym. It is a compaction of the question so what?

You see, one of the biggest problems that even experienced copywriters and marketers fall into is being clear on what benefits their product or service actually delivers to their customers.

SWAT provides the solution.

Here is how it works:

- Take a piece of paper. Divide it into columns one headed features and one headed benefits.

- Under the features column list all the features you can think of.

- Under the benefits column list all the benefits you can think of. (Dont worry about neatness there will not be a one-to-one correspondence between features and benefits)

- Now, get yourself back in your customers mindset. Take each feature in turn and ask yourself SO WHAT?

- And keep on asking the question if the answers you produce until you can t think of any sensible answer.

- Do this for every feature in your list and then for every benefit

It is pretty certain that the same benefits will occur many times over as you run through this exercise. That s fine. These are the ultimate benefits you have been looking for. These are the benefits you will sell to your customer.

KISS

KISS: Keep It Simple Stupid needs little introduction. In all business environments there is a tendency to over elaborate. In marketing the problem is particularly acute. Marketing is populated by creative wanabees. There is always another idea to try. A more eye-catching and creative design. Dont fall into this trap.

Remember KISS.

And taking my own advice that s where I am going to leave this article. Over to you. What do you think are the most powerful acronyms in use today? Which do you think are the biggest waste of time. Drop me a line and let me know. I will feature the best comments and suggestions on the JKL website.

Just keep it clean :)

Keith Longmire is a business development and long-time business change programme manager. His company, JKL Business Growth Solutions, specialises in helping smaller businesses achieve rapid, sustainable growth. Keith works exclusively with the owners of owner managed businesses to bring main stream corporate expertise within the reach of smaller companies. http://www.jkl-small-business-marketing-solutions.com



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